Affiliate Marketing Communication: 3-Step Strategic Planning Template
1. Study and Identify the Best Communication Channels
You’ll need to have three types of correspondence channels:
These are the channels your affiliates can use to get in contact with you directly whenever they have questions or need help related to your affiliate marketing program. For example, at AM Navigator, we encourage merchants and affiliates to get in touch with us directly through the accompanying channels:
- Traditional mail
- Online structure
We likewise respond speedily to blog comments (leave a comment and see for yourself) and online life messages (see connects to our internet-based life accounts in the website footer). In the event that you are serious about ensuring your affiliate program’s success, you should keep at any rate one, preferably more open correspondence channels.
Regular or Expected Communications
This category includes the types of interchanges your affiliates expect or receive regularly, like your newsletter, performance reports, occasion greetings, etc. Furthermore, yes, you should set up a newsletter, review your affiliates’ performance (praise success, encourage those with average results, and offer your help to those with poor results), and send occasion greetings.
Distributing content online, all alone website and blog, just as other stages, will help you recruit new affiliates, retain existing ones, and lift their performance. We will talk about how to make the greater part of these opportunities later in this post.
Up to that point, a significant step in building an effective affiliate correspondence plan is to identify your affiliates’ preferred correspondence channels. On the off chance that you get a chance, it doesn’t damage to ask them directly. Otherwise, you can go with industry details.
As indicated by our discoveries, affiliates prefer the accompanying channels, listed by their preferences:
- Merchant email
- Affiliate network email
- Merchant website and blog
- Network area for merchants
- Social networks
Generally, affiliates need relationship and correspondence yet all alone terms. They need to be able to get hold of you when they need it and read your interchanges at their very own pace. Calling them again and again or without a substantial reason is never a smart thought.
Through your overall efforts, you need to give them that you are reachable, however not demanding, open to affiliate relationships yet not ready to force them. Am I not catching that’s meaning in terms of frequency and approach? Let’s discover!
2. Decide on Communication Frequency and Approach
Let’s see how you should move toward your affiliates and how often you should reach out to them, as indicated by the three types of correspondence channels.
We’ve already discussed the importance of being and indicating that you are open to correspondence. You can express your accessibility in your program description, emails, and newsletters, just as via web-based networking media.
The most significant thing in terms of correspondence at this level is to respond instantly. While numerous merchants take as long as one week to respond to affiliate queries, we recommend a lot shorter response times.
Perhaps you can’t reply inside 24 hours; however, you ought not to let your affiliates stand by more than 48 hours. This is the amount they will pause and what they consider reasonable response time.
In the event that you stand by longer, when you respond, they may have already moved on to your competitors.
As mentioned above, affiliates prefer to receive email correspondences from their program manager, between once every week and once per month (affiliate newsletter). More frequent unsolicited and unnecessary correspondence is already excessively.
What could legitimize more frequent correspondence? Awin identifies the accompanying circumstances:
- Changes to your program agreement, especially to the commission structure, cookie life, etc.
- Merchant website and affiliate program website downtime
- New deals and advancements
- Affiliate account suspension or boycott
- Promotional instruments updates (new creatives, new item categories)
- Changes to your marking/marketing strategy, etc.
Since each business is different, we recommend that you experiment with biweekly and month to month affiliate newsletter and see which choice yields the best opening rate. To improve the opening rate of your interchanges, consider the accompanying tips:
- Identify the correct person to contact. Otherwise, your correspondence will be useless
- Adjust the content to the receiver, as different types of affiliates will have different needs and expectations.
- Ask for feedback if your correspondence opening rate drops, as the best ones to help you figure out what went wrong are your affiliates.
- Personalize your emails to make your affiliates feel significant, to show that you treasure their commitment to your program.
- Don’t suffocate your affiliates with unnecessary correspondences.
Whether you post without anyone else blog or contribute to different affiliate marketing web journals, the more content you distribute, the better. Try not to hesitate to pursue our lead and set up together a Knowledge Base, an FAQ section, and whatever other databases that could help your affiliates.
Cover everything you would need to know whether you were in their shoes. Check out your competitors’ methodology for motivation. Research keywords and points are utilizing instruments like UberSuggest, SEMRush, Moz SEO, Google Trends, and Google Keyword Planner.
You can post industry information and news, updates on your organization, or advice on how affiliates can better promote your items or services. Video content rules, so don’t hesitate to get before or behind the camera and provide your affiliates with new perspectives.
Presently you have a better understanding of what your affiliates expect and treasure in terms of correspondence. Meeting their needs and expectations could seem troublesome. However, we have uplifting news: you can transform everything into a routine.
3. Set up an Affiliate Communication Routine
Indeed, it is possible to design the greater part of your correspondences and have arrangements ready for open inquiries too. For example, in the event that you set up the above-recommended Knowledge Base and FAQ sections on your website, you will be able to redirect most affiliate inquiries to specific correspondence pieces giving the necessary data.
Better yet, you can implement search fastens and encourage your affiliates to search for the data you need. Have you tried our blog search choice? It lets you browse through nearly 1,500 blog entries to discover the data and advice you need.
Things are even simpler when it comes to newsletters and productions. You can design their content, write them in advance, and schedule their sending/distributing as you see fit. We recommended this methodology in our affiliate program dispatch checklist for your email templates and program dispatch announcement.
Simply do likewise with newsletters and distributions. You don’t even have to write them yourself. On the off chance that you work with a competent affiliate program manager, they will see to it.
On the off chance that you prefer to take matters into your own hands, you can generally hire an in-house writer or outsource.