9 Things I Wish I Knew Before Starting a Blog
Starting your own blog can be both an exhilarating yet intimidating experience. On the one hand, you now have a platform where you can share your thoughts and expression, but on the other hand, you want your posts to gain traction to the point that people will actually read what you have written.
If you are still new to this business, then read on to find out some things that I wish I knew before starting a blog.
1. Do Things with SEO in Mind
Your blog is basically a website where you can post as many articles as you’d like. Therefore, it is important that you do some search engine optimization techniques to help you gain online traction.
There are many facets to SEO, but some key things that you need to be looking into are keyword research, link building, and optimize your blog and content.
2. Always Go for Quality Over Quantity
Back in the day, Google gave more credence to blogs that always upload fresh and updated content regularly. For a time, this worked really well. But, as you all know, this has been abused by many people to the point that Google, as well as other search engines, tweaked their SEO algorithm to account for this.
Instead of churning out crappy articles, it is now a good idea to provide more quality blog posts. One 3000-word article per month is so much better now compared to 10 crappy articles a week.
3. Internal Linking
Although backlinks are important for SEO, you should never forget about internal linking. This is where you will embed links to your old but relevant content on an article.
This helps you in both ways. One, it helps your audience read your other content. Two, because your readers will be keen on reading your older content, your time-on-site metric will increase, thus improving SEO.
4. Guest Blogging
Guest blogging is where you will go to relevant websites in your niche in the hopes of getting some-much needed backlinks to your blog. Ask any website in your industry out there if you can write for them so that they can help give you some much-needed backlinks.
5. Blog Formatting and Design
The look of your blog is also very important. It has to be consistent with your brand, but it also has to adhere to good web design so that people will actually look at it in a more appealing way. Furthermore, your design should complement your articles in a way that it is so much easier to read.
6. Don’t Forget Your CTA
A Call to Action button or CTA is very important for bloggers as this helps direct your users to do what you want them to do when they first visit your blog.
Bloggers do this for a variety of reasons. It could either be that their CTA encourages your audience to sign-up to their email list or to help guide their audience to where their articles are.
7. Influencer Marketing
There are so many social media influencers out there that can help you build a massive audience. They are people who have a huge following on social media and if they promote your blog on their platform, you can expect a surge in traffic.
Influencer marketing should always be a part of your marketing and promotions strategy.
8. Don’t Forget Your ‘About’ Page
Although you may write compelling articles, your audience may also want to learn more about you. Give your ‘About’ page some love by providing them with all of the things they need to know about you and your blog.
9. Never Forget to Add Media to Your Blog Posts
There are times when you are just so caught up with writing your thoughts down that you forget to make it more engaging for your audience.
The best way for you to keep your readers glued to your blog posts is to add some sort of media- whether it be GIFs, relevant images, or related videos.